OrenGen
Case study · AI Agents

The first hour decides the lead.

Response speed is the strongest lever in lead conversion. An AI voice agent answers every call and inquiry the moment it arrives.

The challenge

What the research shows

Most businesses lose qualified buyers before anyone picks up the phone. The research on response time is unambiguous: the value of a lead decays within minutes, and buyers who are ready to purchase call rather than browse.

7x

Firms that contacted a lead within an hour were nearly seven times as likely to qualify it as firms that waited even one hour longer, and 60 times as likely as those that waited a day or more.

Harvard Business Review, "The Short Life of Online Sales Leads" (2011)
23%

of companies in the same study never responded to an online lead at all.

Harvard Business Review (2011)
61%

of mobile searchers say calling a business is most important when they are ready to buy; 70% had used a search result's call button.

Google / Ipsos click-to-call study (2013)

The market

What comparable providers charge

ProviderPublished priceModel
Smith.ai AI ReceptionistPro from $150/month (75–300 calls, overage per call)Per call
Ruby (human receptionists)$250/month for 50 minutes, up to $1,725 for 500Per minute
SynthflowEnterprise only, from $30,000/yearAnnual contract
Bland$0.12–$0.14/minute, telephony extraUsage

Published pricing retrieved October 2026.

The OrenGen approach

How OrenAgents solves it

  • Buy-Lingual™ AI voice answers every call, qualifies the caller and books the next step.
  • Conversation workflows are configured around your services, hours and handoff rules.
  • CRM integration is planned with you, so your team sees each conversation and lead in one place.
  • Outbound calling follows the FCC's 2024 ruling that AI voices are "artificial" under the TCPA: prior express consent first, and the AI is disclosed up front.

Plans start at $197/month. Scope and usage are confirmed before activation.

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